January 26, 2022


Extension of The Blue Light Project, sponsored by the Jewish Federation of Greater Rochester and Brighton Stands Against Antisemitism 


Rochester, New York - The Jewish Federation of Greater Rochester and Brighton Stands Against Antisemitism (BSAA) today announced the extension of The Blue Light Project to Holocaust Remembrance Day, or Yom HaShoah, on April 27, 2022.  ”In light of the events  last week in Colleyville, Texas, where 4 congregants and the Rabbi of Congregation Beth Israel were taken hostage by a man spewing antisemitic  conspiracy theories and demanding that a convicted terrorist be released or that he would kill his hostages,  we thought it was appropriate to encourage our community to continue to show solidarity against Jew hatred and to literally continue to shine a light against antisemitism throughout this winter season” said Leah Goldman, a BSAA member and the co-Chair of the Holocaust Awareness Committee (CHAI) of the Jewish Federation.


“This could have happened in any community in America. It is imperative that we continue to highlight the impact that terrifying events like this have on our local Jewish community. The Blue Light Project calls on people living in the Rochester area to proudly stand together in solidarity in the fight against the alarming increase in antisemitism both here in Rochester and around the world” said Monica Gebell, Director of Community Relations at the Jewish Federation.  The Blue Light Project began at the end of Hanukkah in November 2021.


Approximately 1,000 complimentary blue light bulbs have been distributed to participants in The Blue Light Project. Participants are asked to replace a light bulb in their outdoor lighting (or indoor lighting that can be seen from outside), in order to raise awareness of antisemitism by sparking conversations among friends and neighbors, fostering understanding and compassion for Jewish community members and promoting education and awareness of anti-Jewish hate. 


Anyone may participate in The Blue Light Project and may request a free blue lightbulb by completing the participation form at: Lightbulbs can be picked up at the front desk of the Louis S. Wolk Jewish Community Center, 1200 Edgewood Avenue, in Brighton, or can be delivered (locally) upon request. Only only a small number of complimentary light bulbs remain for distribution this year. Accordingly, participants interested in participating and who would like one of the remaining blue light bulbs should act quickly.

1,000 blue lightbulbs have been generously donated to The Blue Light Project by Kovalsky-Carr Electric Supply Co., Inc., sourced from an electrical supply distributor founded by Holocaust 

survivor, Herb Gilden, who is the subject of the film, “The Starfish” (


The Blue Light Project is nonpartisan and is not affiliated with any other organization, political cause or social movement or effort.


Learn more about antisemitism, its history and how it affects our community by visiting


The Jewish Federation of Greater Rochester works to build a strong Jewish future in Rochester, Israel and worldwide through philanthropy, engagement, education and advocacy. Learn more by visiting the Jewish Federation’s website at .


BSAA is a Jewish pluralistic, bipartisan grassroots group of concerned residents who live in the Town of Brighton, New York, and who proudly stand against antisemitism in all of its forms. Learn more, including how to get involved in our grassroots efforts by visiting BSAA’s website at or our BSAA Facebook page at


For more information, contact:


Brighton Stands Against Antisemitism                     Jewish Federation of Greater Rochester

Ben Rozin                                                                     Karen Bresson                                       Director, Marketing & Communications


                                                                                      (O) 585.241.8521  (C) 630.247.769S